How to Use Social Media
Social media is often the first-place people go to “peek through the window” of your parish. It helps them understand your community, your values, and what they can expect on a Sunday.
Why it matters:
- People want to know what they’re walking into before they come.
- It gives newcomers a sense of your people, your welcome, and your parish life.
- It keeps your congregation connected between Sundays and informs them of events in the life of the church.
Keep it simple:
- Post real moments, not staged ones.
- Keep service information clear and easy to find.
- Use consistent colours, fonts and logos so your social pages feel recognisable.
- Maintain authenticity — what people see online should match what they experience in person.
What works well:
- Photos of people (all ages)
- Reels / short video clips of parish life
- Sunday service reminders
- Events, testimonies, and moments of prayer or encouragement
Further support & resources
Here are some links to guides to develop your social media:
- A Guide On How To Use Social Media For Churches
- 2026 Monthly Content Calendar (editable)
- 2026 Monthly Content Calendar (printable)